The Philosophy Behind Renwick
Alex Elias
In 2021, Pippa and Sarah Renwick launched Renwick with a single piece—“The Polo”—their answer to a void in the market. Even then, however, they never viewed the brand as just golf apparel.
“In the beginning, it was about one hero piece that could carry you from work to sport to motherhood, and that philosophy hasn’t changed as we’ve added more pieces,” said Pippa.
As Renwick has grown to include sweaters, quarter-zips, hoodies, and skorts, Pippa said, “That same versatility carries across the full wardrobe—sweaters that layer beautifully over a polo but also work with denim, skorts that feel athletic yet refined, and pieces designed to move seamlessly through the day.”
Though the Renwick sisters may have been ahead of the curve in their thinking, that philosophy has only been reinforced in the years since COVID.
“When we started in 2021, many women still compartmentalized their wardrobes—‘golf clothes’ lived in a separate drawer from ‘everyday clothes,’” said Pippa. “What we’re seeing now is that women want fewer, better pieces that function across multiple parts of their lives. Our customers are busy. They’re working, traveling, parenting, socializing—and they don’t want to change three times a day.”
Influenced by this shift, Pippa said, “We’ve expanded our heritage cotton sweaters and layering pieces—because they transition seamlessly from course to office to dinner. We’ve put more emphasis on silhouettes and fabrics that feel appropriate in multiple settings and are easy to throw in the wash. At the same time, we’re careful to maintain performance where it matters. Even our more lifestyle-leaning pieces are built with movement and practicality in mind. The goal isn’t to blur the line between golf and life—it’s to eliminate the need for a line at all.”
As Renwick's philosophy has remained consistent, so too has its approach to design.
“‘Timeless’ is core to how we think about design. For us, timeless doesn’t mean plain—it means enduring. It means something you’ll reach for five years from now and it still feels right,” said Pippa. “When we approach prints, we start with heritage references: New England golf clubs, vintage sport iconography, classic toile traditions, stripes rooted in menswear shirting. Even when we do something playful, like a conversational golf motif, it’s grounded in tradition. Scale and color are incredibly important. We use restrained, classic palettes and thoughtful spacing so prints feel elevated rather than trendy. We’re never chasing a moment—we’re building a visual language that feels rooted in sport history and East Coast style. In that way, prints become an extension of our identity rather than a departure from it. They add personality, but you’d know they were Renwick without even seeing the tag.”
