Charlie Golf Co.
Alex Elias
In 2024, Tyler Johnson founded Charlie Golf Co. after his three-year-old son, Charlie, didn’t have a bag, forced to carry around a few loose clubs. Unsure if the bag would sell, all 150 bags sold within 28 minutes. Since then, Johnson has quit his job and committed to the company full-time.
“I have so much motivation every day to never go back to an 8-5 office job again. I love what I'm doing, and I love going into work every day knowing I get to control my own destiny,” said Johnson. “I'm always excited to see what the day will bring, find new ways to continue growing the business, and hopefully have a small impact on helping kids fall in love with the game.”
As that impact has spread across the country, Charlie Golf Co. was first seen at the 2024 Masters Tournament, just five months after the company launched its first bag, and then again this year, with custom AT&T bags for the Spieth and McNealy families.
“The opportunity to work on bags for the Spieth and McNealy families was special,” said Johnson. “It showed me that people have noticed what we built over the last couple of years—it validated what we were doing. Any time our bags appear at The Par 3 Contest is a special moment for our brand, but it also gave us an opportunity to showcase our abilities and execute the design—something we had never done before.”
In August 2024, I received a message asking if we were able to put a course logo on our Charlie Golf Co kids golf bags.
— Tyler Johnson (@tylerjohnson_59) March 3, 2026
This was something we have never done at the time but was always something we wanted to do for green grass shops.
I said “yes” without really knowing what I… pic.twitter.com/2ubVJmwVQL
Just as Charlie Golf Co. caught the attention of PGA Tour players, its bags have become a staple in golf shops across the country, including Shinnecock Hills Golf Club, Winged Foot Golf Club, and High Grove.
Though Johnson admitted it’s a pinch-me moment for him, having grown up playing on a rural 9-hole golf course in Belle Plaine, Iowa (population of about 2,500)—where the fairways weren’t watered, there were no sand bunkers, and power lines ran along Holes 1 and 2—the meaning far outweighs the recognition.
“I grew up playing on a rural 9-hole golf course in Belle Plaine, Iowa—a population of less than 2,500 people—with fairways that weren’t watered, no sand bunkers, and power lines running along Holes 1 and 2, so to see such storied golf clubs carry our bags is surreal,” said Johnson. “It’s amazing that these clubs are embracing kids’ golf. These clubs know that a family-friendly atmosphere is very important to their members, and it gives me a lot of joy to see pictures of families and kids with their Charlie Golf Co. bags. I know how special that first golf bag was to our family, so seeing other families experience that is really motivating.”
